How Great Images are Achieved
The images created for interior and architectural clients often stand as the last known record of a space, as they are usually the final time clients have access before the public is let in or the space goes into use. So it is imperative that the photographer / client get every shot right the first time, there are no re-dos. I always say the best shoots have the best clients, and what I mean by that is that if the client becomes involved within the creative process and has a critical eye for both on location esthetics and post production details, the shoot images usually turns out pretty damn hot. To maximize the final image set, an architectural / interior shoot should become a symbiotic dance in which the photographer leads but takes cues from the client, each striving to push the images yet further. On the photographer side it is so important not to get married to your ideas, they are just that, your solution to an esthetic issue, not some mathematical absolute. By being able to step back from preconceived notions, listening then hearing other options, the photographer may just be surprised how much more elevated the shots get. On the client side it is equally important to have confidence in the photographer and not to micromanage, even when things look to be going down the wrong path. A constant positive idea stream with the willingness to go just a few extra steps further, with make a huge difference to the final shots.
This image set was photographed on the Royal Caribbean Ship Allure of the Seas in that tight time slot of a few hours, when a ship is in port between cruises. The client Robert Soldo is an excellent example of the perfect client. He is willing to go all in for styling and production, while he and his team have excellent ideas both during the shoot and after during the post production phase. This pays huge dividends for him and his company as we produce wicked cool images in a very tight time slot.